Privacy Policy

Who We Are

Trendwise Business Consulting is a trade name of K. McKay Larsen EA, Ltd., a professional services firm based in Las Vegas, Nevada. This Privacy Policy explains how we collect, use, and protect the information you submit when you request an introduction through our website at trendwisebizconsulting.com.

What Information We Collect

When you submit an introduction request through our website, we collect the information you provide directly, which may include:

• Your full name
• Your email address
• Your phone number
• Information about your business, including revenue range and current challenges
• How you were referred to us

We do not collect payment information, tax identification numbers, Social Security numbers, or any sensitive financial data through this website. Any such information exchanged as part of a formal engagement is governed by a separate client services agreement.

Technical & Platform Data

Our website may use third-party platforms for hosting, form processing, and CRM functions. These platforms may automatically collect certain technical information when you visit our site, which can include:

• IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages visited and time spent on the site
• Referring website or traffic source

This technical data is collected and processed by our third-party infrastructure providers under their own privacy policies. We do not directly control this collection and encourage you to review those policies if you have specific concerns.

How We Use Your Information

The information you submit is used solely to:

• Review your introduction request and determine whether we are a potential fit
• Contact you directly to discuss your situation and next steps
• Communicate with you regarding our advisory services

We do not use your information for automated marketing campaigns, third-party advertising, or any purpose other than responding to your direct inquiry.

How We Share Your Information

We do not sell, rent, or trade your personal information. Your information may be accessed only in the following limited circumstances:

• Service Providers: Third-party platforms we use for CRM and form processing may store your submission data on our behalf. They are bound by contractual obligations to handle your information securely.
• Legal Requirements: We may disclose information if required by law, court order, or governmental authority.
• Professional Obligations: As a licensed professional services firm, we are subject to applicable confidentiality requirements under state and federal law.

Your Rights & Choices

You have the right to request access to, correction of, or deletion of the personal information we hold about you. If you submitted an introduction request and would like your information removed from our records, contact us at the address below and we will honor that request promptly.

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we have collected and the right to request its deletion. We do not sell personal information, so the right to opt out of sale does not apply.

Data Security

We take reasonable precautions to protect the information you submit. Our website is served over HTTPS, and the platforms we use maintain industry-standard security practices. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security of your information.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Your continued use of the site following any changes constitutes acceptance of the updated policy.

Questions & Requests

If you have questions about this Privacy Policy or wish to exercise any of your rights, please reach out directly: